Sprouting curiosity in an inspired space where children share a love for science, technology, engineering and math.
STRATEGIES WE PROVIDED: Visual Brand Identity, Logo Design, Signage, Responsive Website Design, Business Cards design and Printing, Branding, Demographic Research
The chosen final logo for STEMful unifies service, style and meaning in an auxiliary design that matches the slogan, “sprouting curiosity”. The child-friendly colors and custom icons memorably represent the four branches of study offered.
Before design takes place, research happens. We had several chats with Kim the owner about her vision for the feeling of her brand, her target audience, and what makes STEMful unique. Then, we studied other youth STEM programs to understand the market. Next, we sprouted various design directions to choose from.