Projects: Logo Redesign with Custom Typeface

Casey and his golf team weren’t overly pleased with their existing mark. It was interesting but difficult to read. They hired me to conceptualize a new design that is elegant, classic, unified and witty but also easy to read.

The new custom typeface uses simple repetitive curves to echo the R, B and D. There is also a subtle hint of various sizes of golf clubs and the energy of movement implies motion to the right.

A great logo mark is easy to identify even when colors are inverted. The new RBD logo is diverse enough for any application.

“That looks awesome! Can’t thank you enough. We put it on a few shirts and the guys were thrilled.”
–Casey, Co-owner of RBD